Up Your Brand Game
APPLE STORE WESTFIELDS
CREATING PUBLIC BRAND ENGAGEMENT THROUGH GOSPEL MUSIC …
The Spirituals choir gave an in-store performance to Apple customers and staff, while drawing mall shoppers into the sleek well branded environment of the shop floor.
Marketing like this brings relevance, culture and inspiration to store brands in ways that customers automatically feel an authentic desire to share and connect.
How does your marketing creatively incorporate relevance, culture and inspiration into their branding?
This Apple Store reopening also marked the launch of an Apple Music and Premier Gospel Radio curated playlist, “The Ultimate Choir”, which features The Spirituals.
SUPPORTING CSR & EMPLOYEE WELLBEING …
I am excited to work on two projects promoting well-being benefits that engage corporate organisations and the creative community. Even if your organisation is not primarily a 'creative' organisation, showing up in these spaces promotes long-lasting connections and impact.
When organisations activate sponsorship and/or partnership with music & singing events and initiatives, they not only feed into the well-being of individuals and communities but automatically enhance:
Corporate Social Responsibility (CSR): Supporting well-being initiatives demonstrates a company's social commitment to community engagement hashtag#beresponsible
Employee Engagement and Satisfaction: Involving employees in sponsoring or volunteering boosts morale and team spirit and can improve employee satisfaction and retention hashtag#befun
Marketing and Brand Exposure: Sponsorship provides valuable marketing opportunities, increasing brand visibility and recognition among local communities and target audiences hashtag#benotice
Stakeholder Relations: Partnering strengthens relationships with stakeholders, including customers, investors, and regulatory bodies hashtag#berelevant
SEE THE SPIRITUALS PROFILE PAGE
